Aesop Parsley Seed

Pure Escape — Parsley Seed Deep Cleansing

The challenge with our second campaign for Aēsop was to redefine Parsley Seed, a long-established range within their skincare offer. Our concept, Pure Escape, is built on visual codes of water and parsley green — the sensation of stepping out of the city and into a moment for yourself; the elevation of an everyday moment into a sense of escape and ritual that sits at the heart of Aēsop’s products and brand.

Thank you to the whole team in London and Paris for their trust, collaboration and creativity.

Photographer – Vivek Vadoliya
DOP – Sam Finney
Production – East & Art Production
Set Design – Paulina Piipponen
Stylist – Bojana Kozarevic
Hair – Sophie Jane Anderson
Makeup – Crystabel Riley
Casting Director – Abi Corbett
Model – Delta van Melle
Music – OPM
Film Post Production – Wild Island